Privacy Policy

Last updated: 14 July 2026

1. Who We Are

Lumen Review Ltd ("we", "us", "our") operates the website at fitoibright.world. We are a company registered in England and Wales (Company No. 12345678), with our registered address at 12 Harrington Lane, London, EC1A 1BB, United Kingdom. You can contact us at privacy@fitoibright.world or by post at the address above.

2. What Data We Collect and Why

We collect the following categories of personal data when you use our website or contact us:

• Order data: name and telephone number submitted via our order form, for the purpose of processing and confirming your order (legal basis: Article 6(1)(b) UK GDPR - performance of a contract).
• Contact form data: name, email address, and message content, for the purpose of responding to your enquiry (legal basis: Article 6(1)(f) UK GDPR - legitimate interests in responding to enquiries).
• Cookie and analytics data: IP address (anonymised), browser type, pages visited, and time on site, collected via Google Analytics and Google Ads where you have provided consent (legal basis: Article 6(1)(a) UK GDPR - consent via our cookie banner).
• Technical data: server logs, including IP address and access timestamps, retained for security and operational purposes (legal basis: Article 6(1)(f) - legitimate interests in site security).

3. Google Ads, Google Analytics, and Remarketing

We use Google Ads to advertise our products. Where you have consented, Google may serve personalised advertisements based on your browsing behaviour. We use Google Analytics to understand how visitors interact with our website. Google Ads Remarketing may display our advertisements to users who have previously visited our site, subject to your consent preferences.

These services are operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data may be transferred to Google servers in the United States under the EU-US Data Privacy Framework and UK adequacy arrangements. For details on Google's data practices, see Google's Privacy Policy.

We implement Google Consent Mode v2. All advertising and analytics cookies are set to "denied" by default until you explicitly accept them via our cookie banner.

4. Cookies

We use cookies to operate our website and, where consented, to analyse traffic and serve relevant advertising. Please see our Cookie Policy for full details, including how to withdraw consent.

5. How Long We Keep Your Data

Order data is retained for up to 3 years for business records and legal compliance. Contact form submissions are retained for up to 12 months. Analytics data is retained as configured in Google Analytics (default: 26 months). Technical logs are retained for 90 days.

6. Sharing Your Data

We do not sell your personal data. We share data only with:

• Google LLC - for Analytics, Ads, and Maps services (as described above);
• Our delivery and fulfilment partners - solely to fulfil your order;
• Competent authorities - where required by law.

7. International Transfers

Data shared with Google LLC may be transferred to the United States. Such transfers are made under the UK adequacy regulations and the EU-US Data Privacy Framework, providing safeguards equivalent to UK GDPR.

8. Your Rights Under UK GDPR

As a data subject, you have the following rights:

• Right of access to your personal data;
• Right to rectification of inaccurate data;
• Right to erasure ("right to be forgotten") in certain circumstances;
• Right to restriction of processing;
• Right to data portability;
• Right to object to processing based on legitimate interests;
• Right to withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please contact us at privacy@fitoibright.world. We will respond within one calendar month.

9. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom. You can contact the ICO at ico.org.uk, by telephone on 0303 123 1113, or by post at Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Our website operates over HTTPS (TLS encryption).

11. Children's Privacy

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be noted with an updated "last updated" date at the top of this page. Your continued use of the site after any changes constitutes acceptance of the revised policy.

13. Contact

For privacy-related enquiries: privacy@fitoibright.world · Lumen Review Ltd · 12 Harrington Lane, London, EC1A 1BB, United Kingdom.