Cookie Policy
Last updated: 14 July 2026
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners. Our website uses both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).
2. Cookie Categories We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They do not collect personal data for advertising purposes. They include cookies that remember your cookie consent choice.
| Cookie | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie preference (localStorage) | 1 year |
| PHPSESSID | Session management (if applicable) | Session |
2.2 Analytics Cookies (Google Analytics)
These cookies help us understand how visitors interact with our website. They collect information anonymously, including the number of visitors, where visitors have come from, and which pages they visited. These cookies are only set if you have consented via our cookie banner.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _ga_* | Google Analytics 4 - session persistence | 2 years |
2.3 Marketing Cookies (Google Ads)
These cookies are used to deliver relevant advertisements to you and to measure ad campaign performance. They may be set by Google Ads and Remarketing services. These cookies are only set if you have consented.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads - conversion tracking | 90 days |
| IDE | Google DoubleClick - ad personalisation | 13 months |
| NID | Google - stores user preferences | 6 months |
3. Google Consent Mode v2
We implement Google Consent Mode v2. When you first visit our site, all advertising and analytics cookies are set to "denied" by default.Only when you explicitly accept cookies via our banner do we update consent signals to "granted" for the relevant categories.
4. How to Manage or Withdraw Consent
You can manage your cookie preferences at any time by clicking "Settings" in our cookie banner. You can also:
- Clear cookies via your browser settings;
- Use the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout;
- Opt out of Google advertising cookies at adssettings.google.com.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
5. Contact
For cookie-related queries: privacy@fitoibright.world · Lumen Review Ltd · 12 Harrington Lane, London, EC1A 1BB, United Kingdom.